Greggs will be giving sausage roll lovers the chance to grab their favourite baked goods late into the night following a new council decision.
Westminster Council has announced that Greggs in Leicester Square in London will be allowed to stay open to sell selected items until 2am.
The new agreement, said to be a compromise between the two parties, will see the store able to sell hot drinks and “non-hot food” from 11pm to midnight from Sunday to Wednesday and from 11pm to 2am from Thursday to Saturday.
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“Hot food” items on the menu will not be available for sale in these new windows, however, this only includes the likes of hot baguettes, tomato soup, BBQ chicken bites, chicken goujons and potato wedges.
Sausage rolls, vegan or meat, and steak bakes will however be permitted in the new agreement.
The announcement comes after Greggs tried to open the store on a 24-hour basis to serve the area’s bustling nighttime economy, a move Westminster council feared could become a hotspot for crime.
A compromise has now been reached between the baker and the local authority that will allow it to stay open for extended periods on the basis that it sticks to these menu agreements.
Councillor Aicha Less said that the agreement was subject to “significant conditions” after originally saying the plans for the 24-hour opening were “half-baked”.
Sales at Greggs have risen by 17% in the year to date, and the extended timing – although not what originally petitioned for – is still likely to be regarded as a win.
The opening hours of some 500 stores were extended earlier this year, with increased demand for other menu items like wedges and pizza.
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