BRASILIA (BLOOMBERG) – Running for office in Brazil’s municipal elections this weekend are, in no particular order, Mr Adilson Bolsonaro, Mr Aldo Bolsonaro, Ms Angela Bolsonaro, Ms Fernanda Bolsonaro, Mr Zezinho Bolsonaro, Mr Junior Bolsonaro, Mr Maclaiten Bolsonaro, Mr Cabo Ramos Bolsonaro and Mr Wesley Bolsonaro.
None of them are related to the President, Mr Jair Bolsonaro, and in fact none of them are actually even named Bolsonaro.
But in a sign of just how wildly popular his Trump-ian brand of conservative politics is in many parts of the Brazilian hinterland, scores of candidates are tacking “Bolsonaro” onto their registered names appearing on ballots on Sunday (Nov 15).
In all, more than 70 politicians have adopted it.
“His popularity is growing every day,” said Mr Jair Sousa Silva, a former evangelical pastor who’s running under the name “Jair Bolsonaro” for a city council seat in a town in the Amazon.
“When I’m asking for votes from my brothers of faith, I’m known as Brother Jair, Pastor Jair, and also Jair Bolsonaro.”
The real Jair Bolsonaro is polling better nationally than he ever has before.
Yes, his detractors blame him for bungling the medical response to the pandemic, which has claimed more than 160,000 lives, but his administration’s decision to fork over large Covid-19 relief cheques to one-third of Brazilians has cut into poverty and shored up his support.
Sunday’s elections, with all the Bolsonaros and Bolsonaro allies on ballots across the country, will serve as something of a referendum on the President two years before he faces re-election.
There’s nothing illegal about borrowing a celebrity’s name to create a political nickname in Brazil. In fact, there’s a long tradition of it here, a country where politics often have a certain zany flair to them.
Lula – as the leftist leader Luiz Inacio Lula da Silva was known to everyone – was a popular one years ago, and to this day appears on a smattering of ballots across the country.
Even as the government phases out the emergency payments that have boosted President Bolsonaro’s popularity this year, many candidates are still trying tag along after him.
Most of them are disputing elections in smaller cities where government financial help has played an outsize role in the economic recovery.
The few exceptions are family members who are running in Sao Paulo and Rio de Janeiro, including Mr Carlos Bolsonaro, the President’s son who seeks re-election as a Rio councilman.
“Bolsonaro’s name is very powerful here, I really believe it will help me get elected,” Mr Joao Claudio “Bolsonaro” Tozzi said in an interview.
A construction worker, he is running for the city council of Goioere, a small town in the southern state of Parana which gave the President more than 68 per cent of votes in 2018.
In daily live transmissions this week, Mr Bolsonaro has been endorsing some of those candidates, but it’s unclear whether his support will make a meaningful difference or not.
While there are few electoral surveys for city counsellors, candidates for mayor who have received the President’s explicit support are trailing in opinion polls.
Among them are Rio de Janeiro Mayor Marcelo Crivella, running for re-election, and Mr Celso Russomanno, who’s trying to unseat current Sao Paulo Mayor Bruno Covas.
Brazil’s electoral legislation allows candidates to pick a nickname by which they’re widely known.
The process is rather subjective, however, making room for unusual ballot names including “Ronald Trump” or “Donald Trump Bolsonaro” – two real candidates this year.
“In theory, the electoral court could demand proof of those claims, but as no one disputes them, those types of nicknames are validated,” said Mr Henrique Neves, a former judge with Brazil’s top electoral court.
Brazil’s fragmented political system with about 40 different parties, many of them regularly rebranding themselves, also puts emphasis on strong individual contenders or celebrity candidates.
Mr Bolsonaro himself got elected by the Social Liberal Party, ditched it months after taking office, and has so far failed to created his own party, the so-called Alliance for Brazil.
With his popularity being tested during the municipal elections, the President has said he doesn’t care if someone uses his name in the ballots.
“There are more than 550,000 candidates around the country; it’s impossible to keep tabs,” Mr Bolsonaro recently told supporters in front of his official residence.
“Some of them are hoping to win votes with my name and that’s OK.”
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