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River Island has announced it will cut 350 jobs as part of a major store management shake-up, as more jobs are lost following the UK's coronaviruslockdown.
The high street fashion retailer told staff it intends to slash store management and senior sales roles as part of a restructure of its retail team.
The move comes just a month after the company had already said it would cut 250 head office staff as part of its cost-cutting measures.
River Island has seen revenues and profitability hit by a slump in store footfall after reopening sites following the UK's coronavirus lockdown.
Chief executive Will Kernan told staff in an internal memo that the changes will create a "flatter management structure with a greater emphasis on customer service".
He said: "We need to make sure we have the right structures in place to deliver our omnichannel strategy, and to continue to deliver the amazing River Island in-store experience that our customers know and love.
"With a heavy heart, I can confirm that these changes will potentially impact up to 350 store management and senior sales roles.
"Whilst this is an incredibly difficult decision, these actions are crucial to ensure that our stores continue to effectively play their hugely important role in our omnichannel future."
River Island has around 300 stores across the UK and has reportedly eyed a Company Voluntary Arrangement (CVA) or other form of insolvency to reduce its rent costs in a bid to save money.
The news follows a series of major job losses in recent weeks and months as businesses take stock of the damage caused by the coronavirus crisis.
Big names such as WH Smith,Dixons Carphone,Pizza Express,Hays Travel and DW Sports have said they will cut around 6,000 staff between them in recent weeks.
- In the News
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