Meghan and Harry quitting social media a ‘death trap’ for Archewell warns expert

Prince Harry and Meghan Markle quitting social media is a "death trap" for their Archewell foundation, a brand expert has warned.

The Duke and Duchess of Sussex stopped using Instagram when they resigned as senior royals last March.

The prince recently said they would revisit it "when it feels right for us" as the pair continue to plug their Archewell podcast and Netflix documentaries.

But Eric Schiffer told Insider : "If they believe in their choices, why aren't they comfortable putting themselves out there? Are they sending a message that they can't bear to hear what we have to say?

"Both of which is a death trap for a brand that is trying to be an entertainment brand, because entertainment at its core today requires interactivity.

"If you're trying to stay alive with the 11-40-year-olds, you've got to be front and centre on social."

The chairman of Reputation Management Consultants added: "Many people look at them as having disrespected the monarchy by cashing out on the halo of their forebears, and that's not acceptable to millions of people around the world."

Former Suits actress Meghan has said she was the world's most trolled person in 2019 revealing she avoided social media for her own "self-preservation" .

  • Prince Harry making same 'toxic' mistake as mum Princess Diana, royal expert claims

She added last October: "There are very few things in this world where you call the person engaging with it a user.

"People who are addicted to drugs are called users and people who are on social media are called users."

Dr Pamela Rutledge, an expert in media psychology, told Insider that if the couple "lie low, the audiences are likely to look for someone more emotionally engaging for their entertainment."

She added: "If the Sussexes are using social media to keep their celebrity in the public eye, which has the potential to raise donations for their foundation, increase their speaking fees, and generate other opportunities where being in the public eye matters, then they need to figure out how to filter the comments to suit their goals.

"The same with mass media. It's exciting to see yourself in the paper because we all want to be recognized and validated — in our culture public is now media. But it loses its allure when you're being attacked."

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