The Duke of Sussex has bagged a new corporate job and insisted co-workers do not call him 'Prince' Harry.
Harry recently revealed he had started a role at a Silicon Valley start-up firm as a chief impact officer.
Prince Harry 36, will promote an app used by corporate giants, like Facebook, to improve staff wellbeing, as part of his role with BetterUp, a business worth £1.25billion.
Alexi Robichaux, CEO of the company, revealed he has decided to drop his royal titles in the workplace as well.
His salary and working hours are also kept a secret, it's said, but similar roles at California firms can command six or seven-figures, writes The Sun.
Mr Robichaux told the BBC: "He’s been in the role for a couple of months, and we’re so excited to share the news with the world.
"We’re partners here, he likes to be called Harry in the workplace, so we just address him as Harry."
Royal Expert Jonathan Shalit claims the prince may have taken up corporate jobs to compete with his wife, Meghan Markle 39.
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He told The Telegraph : "So for Harry to keep up with his wife, he's got to find his own name and identity and this is the start.
"He doesn't need celebrity. When you're Royal, you're the biggest celebrity in the world. But what this does is allow Harry to have relevance."
The news comes after it was revealed Harry is a commissioner on information disorder at the Aspen Institute, a US think tank.
Prince Harry's new job 'doesn't add up' with Oprah interview claims, royal expert says
Russell Myers also claimed palace officials will watch his new jobs closely.
He told True Royalty TV's The Royal Beat: "There is the argument that if he is ‘Prince Harry, the Duke of Sussex’ in all the published materials for [the firm], is that trading off the royal brand which they said they wouldn’t do to uphold the values of The Queen?
"So it is very debatable at the moment. People at the Palace will be watching this very, very closely."
Meghan Markle and Prince Harry sat down with US host legend Oprah Winfrey earlier in March, where they spoke about their experiences of being a member of the Royal Family.
The Duke claimed his family were cut off by The Firm after making the decision to step down as senior royals, leaving them to take up partnership deals.
The couple signed a Spotify deal for their podcast as well as a reality-style documentary with Netflix, rumoured to be worth more than £100million.
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