Top 10 things that give us feel-good factor on social media – animals to babies

Brits are most likely to get a dose of feel-good factor from animal videos and memes on social media.

That's according to new research which also revealed posts about random acts of kindness, things going comically wrong, holiday snaps and cute baby content give people a daily positivity boost.

The study of more than 2,000 British adults was carried out by Sky Mobile, a Which? recommended mobile network provider.

It revealed that nearly one in three Brits turn to social media in search of smile-inducing content.

And over half of those surveyed love to use their smartphones to seek out uplifting content, with just under half agreeing that when they view positive stories and inspiring posts online, it puts them in a better mood.

Sky Mobile teamed up with Vanessa King, an expert on positive psychology, and board member at Action for Happiness, to explore Brits’ habits online and how they can use their phones to access cheerful content 24/7.

People most commonly seek out positive content by watching short funny clips or videos or memes and bolster their wellbeing by connecting with family and friends too.

Vanessa said: “What we consume online impacts how we feel.

“Even small positive mood boosts can make a difference. And these don’t just feel good, science shows these can add up – for example helping us be more open to others, more flexible in our thinking, better at creative problem solving.”

It’s no secret that Brits turn to their handsets several times a day for a quick check on the latest social media updates.

And it’s the end of the day that proves to be the sweet spot, with bedtime being the most popular time to tune in for a positivity boost, followed by before getting up in the morning.

People spend on average of two hours each day seeking out positive content, increasing to almost four hours for those aged 16-24.

While Gen Z will visit TikTok as their go-to for uplifting content, the 55+ age bracket are more likely to head to Facebook.

When it comes to spreading the positivity, 19% will send posts to their friends or family directly or tag a friend.

Vanessa added: “Connecting constructively with people we care about and doing kind things for others are important for everyone’s happiness and wellbeing.

"Showing we are thinking of others and sharing positive content online that we think loved ones will enjoy or find uplifting contributes to this.”

Paul Sweeney, Managing Director, Sky Mobile, said: "It’s important we’re aware of how social media impacts our mood and manage what we access.

"We of course need to keep in touch with what’s happening in the world around us, and it’s encouraging to see that Sky Mobile’s research shows that over half agree that listening to positive individuals on social media makes a difference to our psychological wellbeing.”

Sky Mobile rolls customers' spare data every month so they can tap into their unused data to continue enjoying their daily dose of uplifting content.

Top 10 mood boosters on social media

  1. Animal videos/memes (23%)
  2. Random acts of kindness posts (21%)
  3. Light-hearted ‘when things go wrong’ videos (16%)
  4. Travel or holiday pictures/videos (15%)
  5. Cute/funny baby videos (14%)
  6. Comedians sharing snippets of content (13%)
  7. Food pictures/videos (12%)
  8. Childhood TV clips (11%)
  9. Inspiring or motivational quotes or mantras (11%)
  10. Nostalgic British pop culture content (11%)

For more details on Sky Mobile visit sky.com/mobile.

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